Samsung virtual reality headset1/21/2024 ![]() Apple says that the headset will become available for purchase in early 2024, which tracks with a rumor we saw just before launch that the headset could get pushed into next year. Apple Vision Pro release dateĪpple Vision Pro still doesn't have an official release date, but it does have an official release date window. We asked them if it will fly with consumers or flop. ![]() That could make it nearly impossible for Apple to reach an install base of 20 million users in 5 years, which some analysts are predicting.įor more on the Vision Pro's price and if it's an obstacle, check out our interview with 3 analysts who tried the Vision Pro. A report from Financial Times suggests that Apple's initial sales target of 1 million units in the first year has now been revised to - you guessed it - 400,000 units. It seems this estimate of 400,000 could be right on the money. That means it's possible Apple can only manufacture 400,000 headsets per year due to the premium displays it has chosen. According to a rumor, Sony, which makes the headset's Micro OLED displays, can only produce 100,000 to 200,000 displays per quarter. The current version of the Vision Pro may have serious supply chain constraints thanks to its pricey displays and they would logically be dropped from the cheaper headset. If Apple does come out with a cheaper Vision Pro though that'll be good news. Apple is reportedly working on a cheaper version for the Vision Pro for 2025 with some of the more premium features removed. Unfortunately, it looks like Apple could be cancelling its low-cost Vision Pro already, but everything is still just rumors and speculation at this point on that front. ![]() With such a high price tag (more on that below) don't expect the Vision Pro to be a device for the masses. While the Vision Pro headset can't be pre-ordered right now, you can sign up for a notification from Apple so you can be alerted to when the headset will be available to pre-order. That would be quite a profit margin if true. Interestingly, one leaker claims Apple only spends $1,509 for each headset it builds.
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